The mission of KWVA is to provide a forum for cultural and educational exchange for the University of Oregon students and the community we live in. 

The responsibility and privilege of the broadcast medium as another form of student communication provides access and opportunity that is a resource which meets a variety of existing needs, the foremost of which are to provide:

• Musical, informational, and cultural programming from the student perspective for the student population and community at large
• Practical experience for students in news, sports, weather, and entertainment broadcasting
• A voice for the student body in community affairs
• An interactive and open forum for student expression
• Emphasis on student- and campus-affiliated groups and their activities
• Training in the management and operation of a radio station
• Responsible and conscientious programming that sets a progressive example for the university as well as the Eugene-Springfield community